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Useful links to various sites - some are highly brand-focused, whilst others provide a broader brand-marketing perspective.
Brand-focused sites:
www.corporate-id.com
In operation since 1997, this 1500 page site offers its practitioner and academic subscription members extensive resources including 200+research link database, articles, monthly ezine and member database links.
www.brandchannel.com
Catering for the brand, marketing and design community, Interbrand's forum facilitates debate of current hot topics on branding, publishes papers and provides contact directories.
www.instituteforbrandleadership.org
A think-tank committed to discovering and sharing concepts and information in the pursuit of brand excellence. The site facilitates ongoing research, collaborative projects, contests and other educational initiatives.
www.allaboutbrands.com
Profiling over a 100 significant UK brands, the site provides information such as a brand's: history, market, brand values, communications, press coverage, etc.
www.tompeters.com
The Brand Cafe extends from business thinker and management guru Tom Peters' website. Hosted by marketing strategist Steve Yarrow, the site is dedicated to the discussion and debunking of branding issues.
www.buildingbrands.com
Focused on brands, brand management, marketing and communications.
It includes original articles, interactive games and also offers a free 'Shared Learning' newsletter.
Brand-marketing sites:
www.marketingprofs.com
An online publishing company that specialises in providing both strategic and marketing know-how to marketing professionals. Content is frequently updated and subscription is free.
www.clickz.com
A range of easily digested brand marketing articles, with an online bias.
www.mckinseyquarterly.com
An extensive resource providing indepth information covering a breadth of business topics and industry sectors.
www.fastcompany.com
This site extends from Fast Company magazine - taking an energetic perspective in appraising how changing companies compete in dynamic times, provides resources and advise for personal growth and career development.
www.mad.co.uk
An online one-stop-shop for marketing, media, new media, advertising and design professional with content derived from Centaur's range of business publications. Subscription-based, offers free trial
www.warc.com
World Advertising and Research Centre's knowledge database offers a vast collection of case studies and articles to assist in the creation of effective advertising. The site caters to the advertising, marketing and media industries. Subscription-based, offers free trial
www.brandweek.com
Provides competitive information and insights on breakthrough campaigns, advertising/promotional spending and marketing executives of America's premier brands.
www.hbsp.harvard.edu/ideasatwork/managersites.html
Recommended sites from the publishing arm of Harvard Business School. Catering for managers seeking information on topics ranging from benchmarking and human resources to finance and consulting.
www.strategy-business.com
Derives material from its thought-leadership business magazine aimed at senior business executives and influencers. Branding articles can be found in search.
www.adslogans.co.uk/general/menu.html
Catering to advertisers and agencies, provides a database resource of English-language advertising slogans, taglines, claims, straplines, theme lines, endlines, payoffs, base lines slogos (the slogan by the logo) and catchphrases.
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