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This interview features a discussion between Marc de Swaan Arons of EffectiveBrands and Scott Fuson of Dow Corning. It talks about Dow Corning's experiences harmonizing Dow Corning under one master brand, educating and inspiring the marketing community at Dow Corning about the new strategy and architecture, and using all of the resources available to him to make the changes happen.
Contributor: Marc de Swaan Arons
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