|
This interview features a discussion on global brand management between Frank van den Driest of EffectiveBrands and Olivier Faujour of Danone. It talks about Faujour's experiences as General Manager of the Dairy Division for kids' products. Kids' products are sold under different local brand names (Danonino, Danonetje, Danimals, Petit Danone) in more than 30 countries and account for $1 billion turnover.
Contributor: Frank van den Driest
|
